I N I Roots N Culture is an independent media outlet and retail business that centers on reggae and Rastafari culture. With over a decade of experience in documenting activities in Caribbean, African American, and Latin communities, those we reach via our audio-visual platform are sure to enjoy a high-quality cultural immersion experience.

We interview various members of their respective communities, documenting their insights on their cultural environments, such as music, art, dance, food, and world issues, and gaining their highest visions for the future of humankind. I N I Roots N Culture is also an apparel brand that blends cultural fusion with modern fashion trends.